SERVICES

COPYWRITING & CONTENT

With over 15 years’ experience as a freelance writer and presenter, I am at home writing a wide variety of styles and tones of voice from snappy social media content to in-depth reporting to corporate reports and submissions to government. I am a regular contributor to Punch Magazine, T Magazine Australia, Time Out Melbourne and A+ Hospitality, and my writing has also appeared in Good Food, Eater, Winning Magazine and Creative Loafing Atlanta. See my portfolio page for examples. I have also produced content for brands including Bulleit Bourbon, Dan Murphy’s, Sullivans Cove Distillery, 78 Degrees Distillery and Archie Rose Distillery, among others.

Work I am available for includes:

  • Article commissions on drinks, food, hospitality and travel

  • Journal articles and blog posts

  • Research and interviews

I offer services including copywriting, story commissions, content creation, events hosting, whisky list curation, competition judging and brand & venue consultancy. See below for details.

  • Scripts for and presentation of podcasts and video content

  • Video and photography supervision and direction

BRAND CONSULTANCY

With over a decade’s experience in brand management and consultancy in the Australian spirits space, including time as brand manager for Sullivans Cove Distillery and 78 Degrees Distillery, I am well-placed to offer advice on brand and marketing strategy, market trends and business infrastructure. In my experience, making a good product is just the first step. I can help you find your place in the market and get your product onto the shelves of retailers and into the glasses of consumers.

Previous Clients Include:

  • The Gospel/Melbourne Moonshine

  • Bulleit Bourbon

  • Bladnoch/Pure Scot

  • Hyde Irish Whiskey/Wonderland Drinks

  • The Pisco People

VENUE
CONSULTANCY
& TRAINING

I have worked as a senior member of some of Melbourne’s most respected and highly awarded bars including The Black Pearl (Best International High Volume Cocktail Bar 2015, Best Asia Pacific Bar 2015) and Whisky & Alement (International Whisky Bar of the Year 2023), have helped to establish successful hospitality enterprises such as The Kodiak Club and Waterslide Bar, and spent many years as a Diageo Bar Academy Trainer. As such, I am uniquely placed to help with venue design, marketing & PR strategy, cocktail list development, whisky list curation and staff training for both new and established venues.

See Cocktails page for examples of previous work.

EVENTS &
JUDGING

I am an experienced MC and presenter in the drinks and hospitality space and am available to host public masterclasses, moderate panel discussions and conduct live-audience interviews. I am also an experienced spirits and cocktail competition judge as a panel chair of the Australian Distilled Spirits Awards (Australia’s largest spirits competition) for the last seven years and Head Spirits Judge at Drink Easy Awards since 2019. I have also judged national cocktail competitions including Diageo World Class and Bacardi Legacy. Please get in touch to discuss how I can help your hospitality-focused event or competition.