Fred Siggins

The Whisky Teller

DRINKS WRITER & WHISKY SPECIALIST

MELBOURNE, AUSTRALIA


ABOUT ME

Fred Siggins is a Melbourne-based writer and drinks expert with over twenty years of experience in the drinks and hospitality industry. He is a regular contributor to PUNCH, T Magazine Australia and A+ Insights, and hosts weekly events at Whisky & Alement; Melbourne’s premier whisky bar.


Fred’s experience in drinks and hospitality spans over two decades as a bartender, brand executive, chef, venue manager, consultant, competition judge, writer and presenter. His work includes stints as senior bartender for Melbourne’s iconic cocktail bar The Black Pearl, and as Brand Manager for Sullivans Cove Distillery and 78 Degrees Spirits. He is also a panel chair at the Australian Distilled Spirits Awards, Australia’s largest spirits competition, and the Drink Easy Awards. Throughout his work, Fred’s passion for storytelling turns drinks into experiences and spirits into memories.


Fred is available on a
freelance basis for:

  • Article commissions on drinks, hospitality and travel

  • Copywriting and content creation for websites, blogs, social media, reports and other written assets, videos, podcasts, etc.

  • Private whisky tastings, whisky masterclasses and corporate events

  • Bar and cocktail consultancy and training

  • Beverage brand consultancy

  • Events hosting and presenting

  • Spirits and cocktail competition judging

EXPERIENCE
View of a hallways between stacks of maturing whiskey casks in a warehouse in Tennessee, light streaming into the darkness from a doorway in the distance